The project's title alludes to photographic terminology while also emphasizing the growing importance of photography in the collector's world. For several years, photography has been a permanent and growing part of the art market. There are also more collectors. This is due to people like Grażyna Kulczyk, who is undoubtedly a pioneer in creating a conscious and involved collection of photographs in Poland. She has an extraordinary sensitivity and intuition for finding the works of various artists and placing them side by side in such a way that they give each other new and revealing contexts and meanings. This thread is interestingly developed by Adam Mazur in his text, which we included in this catalog.
The auction demonstrates how the passion for collecting and a sense of aesthetics allow works by Polish and international photographers to coexist within one collection. Starting with formal experiments by Bronisław Schlabs and Joanna Zastróżna, through the works of Polish critical art with "Lego" by Zbigniew Libera and the works by Dorota Nieznalska, problems of identity and the human condition in works by Krzysztof Kuzyszyn and Loretta Lux, to the records of Zhang Huan's actions dealing with historical and political changes and their impact on social behaviors. In addition, "Zoom" will be the first auction on the Polish art market with such a spectacular and rich selection of recognized and sought-after world photographs, including well-known names such as Thomas Ruff and Thomas Demand.
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